Be Genuine… Especially in the Wedding Industry
The wedding industry *loves* to showcasing once-in-a-lifetime tears next to really cute shoes, florals and gowns in glossy magazines aside photos of beaming newlyweds in love.
Commodity of love, beware.
Last week I received this email from The Knot:
So I did. I called the Account Executive from The Knot, perhaps because of the personalized introduction and willingness to connect.
The lowdown:
The friendly voice spoke for several minutes on-and-on about why their services would help people find me … generate buzz … boost traffic to my site … zzzzzzz …
Never once did the Account Executive ask about my business, or my interests, or any question for that matter.
That’s no way to make a sale. I offer this:
Genuine people want to help. Others just want the sale.
Circumstances may vary, but consider:
- Asking smart, open-ended questions, not dumb questions with obvious answers. Play mind ninja. Be genuine. But be you.
- Good questions build credibility. Don’t provide just service, build trust.
If you had two minutes of time to with a doctor, lawyer, or business professional how would you choose to spend with them?
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Future Clients: I might ask what you want to feel when you view your wedding album in 20 years. Be forewarned.
Tags: sales tips wedding photography, The Knot bad things, The Knot criticism
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